Lithe
lashes
Lithe
lashes
elevating
the
digital
experience
for
the
future
of
modern
lashes.
elevating
the
digital
experience
for
the
future
of
modern
lashes.
Lithe
Lashes
is
a
beauty
company
that
creates
custom
designed
strip
lashes
that
are
natural-looking,
comfortable
to
wear,
cruelty
free,
vegan,
and
environmentally
conscious.
Inspired
by
a
more
conscious
lifestyle,
Lithe
embraces
life's
imperfections
and
celebrates
natural
beauty.
They
approached
us
to
create
an
experience
that
would
promote
their
collection
of
revolutionary
strip
lashes,
increase
conversion,
and
more
importantly,
communicate
their
philosophy
that
beauty
is
unbiased.
Driven
by
Lithe's
values,
I
wanted
to
create
a
digital
experience
that
felt
immersive
and
genuine
with
a
continual
sense
of
organic
movement
and
for
the
brand
to
evoke
a
sense
of
love,
passion,
and
inclusivity.
